Michelle
de Leeuw

My name is Michelle de Leeuw and I recently graduated from ArtEZ with a Bachelor degree in Graphic Design. During this study I worked as in intern for half a year at Multitude. I like to make a combination of analog and digital. For example translating a digital format into an analog form or using an analog sketches method like folding paper to end up with a digitalized illustration for a print. I also like to look at movement seen in video / making animation but also using the way of thinking you use to make a video into something analog like a book.
Mijn naam is Michelle de Leeuw, en ik ben recent afgestudeerd voor mijn Bachelor Grafisch vormgeven bij ArtEZ. Tijdens deze studie heb ik voor een half jaar stage gelopen bij Multitude (Vorm voor Verschilmakers). Ik hou er van om analoog en digitaal te combineren in mijn werk. Bijvoorbeeld een vertaling van een digiale format naar een analoge versie. Of juist een analoge vorm van schetsen zoals het vouwen van papier, gebruiken om een digitale illustratie te maken voor een print. Ik heb ook altijd intresse in het maken van bewegende beelden. In de vorm van een video of de techniek van film gebruiken voor een analoge vorm zoals een boek.
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The Destructive Character - book re-design

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Font and poster - From texture to font

I started by making a structure from setting random points on a grid, removing this grid and then conect the dots. The font is made with the same method.
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Graduation - Overwhelming Calm

A desktop made Meditation video. Made for a lovely lady who has some trouble with the amount of digital clutter she has hoarded up till now. Causing stress related feelings towards her computer. With this meditation I want to change the stressfull feelings to calm feelings. By using images she is used to (pieces of her paintings) and a calming experience inside the interface she is afraid of. All the "animation" is made by screen- recording a desktop. The sounds are also recorded from the computer.See Video

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Het Nieuwe Instituut - Het Nieuwe Arboretum

Practical assignment in collaberation with Het Nieuwe Instituut in Rotterdam. Finding a way to make the archive more approachable for people who don't have knowledge about Architecture or design. Jesse van Meel and I found that the trees in the Architectual drawings a beautiful creative expression of the designer, but also a functional object at the same time. By making the archive into a vissual experience it becomes more approacable. You walk trough the arboretum, a garden of a nice vissual experience but also full of information if you walk closer to the trees. See Video
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Multitude - All You Can Eat Enough - Identity

A project I worked on during my internship at Multitude. All You Can Eat is a project by the organization of Feed Your Mind. The project was a pop up restaurant where people didn't know they where being tested on the way we eat. The whole menu was categorized in 6 different themes. I made a pattern of a shape for each theme which let to the use of these shapes for the menu etc.
See full project
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Multitude - Christmas card - Riso silver & copper

Made by using strokes of paper and folding them to almost these old school decorations for a holiday. And afterwards using Illustrator and Photoshop for the gradient raster effect, which works really nice for the Riso printing.
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Accessible to All - Thesis - second form

The second form for the thesis is a cloth which can be used to protest a public artwork by draping it over the work. Instead of destroying it with graffiti for example.
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Multitude - Christmas card - sketches

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The Destructive Character - V.2

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Accessible to All - Thesis - book

My thesis about public areas, the public art and the reaction of the public. Mostly talking about how people get angry at it.
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The Analog Desktop - Collecting digital files

Showing my mom how she can save documents on her computer instead of a cabinet. See Video